The Meaningless IIFA Awards

Read here an article commenting on the hypocrisy of the Indian Film Academy (IIFA) Awards.

Excerpts from the article:

"Indian cinema is not just Bollywood, and Hindi is not the only language. Why should our films be called South Indian cinema instead of being under the banner of Indian films?" - Mammootty

…South Indians have won 14 out of 26 National Awards over that many years (Mammootty himself won it thrice, the Big B once, King Khan never) and that a significant number of Hindi films are remakes of successful South Indian films — Telugu, Tamil, and Malayalam. And these include all old record-breaking Telugu and Tamil remakes. Remember those Jeetendra starrers?

Whether it's Chachi 420 or the more recent Hulchul: the modus operandi is to take an intelligent, riotous comedy with well-knit plot and great dialogues, all blended lightly. Whip it up to a thin fizz, add lots of noise, more songs, often more heroines, give it a hit-over-head quality taking care to remove the intelligence, and presto! you have the Hindi version.

I completely agree with the author of the article.