Movies , Movies and only Movies

Its festival time and various Tamil channels have 'variety' of special programmes lined up tomorrow. But why is that all programmes on all channels are always centered on movies ? Can entertainment be not provided by other means? Least thought is given to other forms of art. Even on Tamil new year it is cinema which rules. Why not give some space for Tamil Literature?I don't think it is movies alone which is in the psyche of people. I wish things change..