Nothing But Gimmickry

If you think that the hype and hoopla seen with the release of the Bollywood movies Om Shanti Om and Saawariya is nothing but gimmickry, read this article that appeared in Deccan Herald. The reason is apparent as to why pretty decent movies like Iyarkai, which has the same story line as that of Saawariya, go largely unnoticed but Saawariya receives more attention than what it deserves. The hype makes you believe that you need to watch the movies else you will be the odd person in the crowd.

0 comments :: Nothing But Gimmickry